Is digital marketing a force for good or evil Use academic references Essay - 2

Is digital marketing a force for good or diabolical Use academic references and operable examples to critically address this question - Essay ExampleMany firms cause sought to improve their performance and reach their long term objectives with the aid of mod technologies that have since been developed. Marketing sector has not been left out as many managers have been observed to be moving towards marketing strategies that integrate in style(p) technological methods and systems that can largely help reach out to the targeted customers. Brand promotion is one of the areas that have embraced digital approach in marketing and a lot of questions ranging from ethical concerns, micro environmental issues to cooperation. A debate has ensued amongst various players in the socio-economic sector arguing whether digital marketing is good or evil based on the three aforementioned dimensions. This essay aims at critically weighing up both the positive and the negative attributes of digital ma rketing in order to conclusively take a stand whether it is good or evil. Thesis statement digital marketing is both good and evil depending on how it is carried out.According to Evans and McKee (2010 35), digital marketing is an element of electronic commerce or e-trading that utilises electronic devices to engage those they target. It is a marketing method that is supported by engineering science and cushioned by media. Internet is a major player in digital marketing and emails, websites, as well as social media, are employ in reaching out to the target customers so they may be allured into purchasing the companys products. Moreover, digital marketing encircles separate electronic platforms that do not use internet such as the television, radio among others to promote businesses.In the recent times, the emergence and broadcasted influence of both social and electronic media have had a substantial Effect in the lives of the society members. People have turned from the analogue w ays such as letter writing, poster adverts and other unsophisticated traditional